Synthetic data
All sessions

s-2156

Simulated shopper

Nov 2, 2026, 10:37 PM UTC · mobile · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 212sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 319sSize 9.5 · Talus TrailSelected a sizeFit 46%
  4. 435sOpened reviews · Talus TrailOpened reviewsFit 64%
  5. 51m 07sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  6. 61m 23sSize 10 · Talus TrailChanged size selectionFit >99%
  7. 72m 01sSize guide · Talus TrailOpened the size guideFit >99%
  8. 82m 24sOpened reviews · Talus TrailOpened reviewsFit >99%
  9. 92m 46sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 22sOpened reviews · Talus TrailOpened reviewsFit >99%
  11. 3m 50sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.