Synthetic data
All sessions

s-2157

Simulated shopper

Nov 2, 2026, 2:22 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 09sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 22sViewed Cairn LowViewed a product page · Switched to a similar productChoice 51%
  4. 41m 32sBrowsed catalogBrowsed the catalogChoice 38%
  5. 51m 36sOpened reviews · Cairn LowOpened reviewsFit 54%
  6. 62m 05sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 76%
  7. 72m 27sImage 1 · Cairn LowViewed a product imageValue 53%
  8. 2m 48sLeft the store

Final guess

Value53%
Fit
16%
Suitability
1%
Durability
<1%
Value
53%
Delivery
<1%
Choice
12%
No clear doubt
19%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.