Synthetic data
All sessions

s-2159

Simulated shopper

Oct 24, 2026, 10:58 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 02sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 26sSize guide · Ridgeback 48LOpened the size guideNo clear doubt 46%
  5. 51m 47sViewed Cairn LowViewed a product pageNo clear doubt 60%
  6. 62m 04sSize guide · Cairn LowRe-opened the size guide→ the store shows Fit Confidence hereFit 98%
  7. 72m 37sSize 9.5 · Cairn LowSelected a sizeFit >99%
  8. 82m 50sImage 2 · Cairn LowViewed a product imageFit >99%
  9. 2m 56sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.