Synthetic data
All sessions

s-2161

Simulated shopper

Oct 27, 2026, 1:05 AM UTC · desktop · paid social · Ridgeback 48L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 14sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 32sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 41m 45sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 45%
  5. 51m 59sOpened reviews · Talus TrailOpened reviewsSuitability 42%
  6. 62m 35sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 57sViewed Ridgeback 48LViewed a product pageSuitability 97%
  8. 83m 17sBrowsed catalogBrowsed the catalogSuitability 96%
  9. 93m 35sImage 1 · Ridgeback 48LViewed a product imageSuitability 95%
  10. 104m 03sExpanded specs · Ridgeback 48LExpanded technical specsSuitability 99%
  11. 114m 16sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  12. 124m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 08sImage 2 · Ridgeback 48LViewed a product imageSuitability >99%
  14. 145m 30sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  15. 5m 42sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.