Synthetic data
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s-2162

Simulated shopper

Nov 1, 2026, 2:00 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 232sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 11sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  4. 41m 14sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 68%
  5. 51m 28sViewed Cairn LowViewed a product pageNo clear doubt 80%
  6. 61m 34sSearch “jacket”Searched the catalogNo clear doubt 92%
  7. 71m 46sImage 1 · Cairn LowViewed a product imageNo clear doubt 96%
  8. 82m 24sImage 2 · Cairn LowViewed a product imageNo clear doubt 98%
  9. 2m 39sLeft the store

Final guess

No clear doubt98%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
98%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.