Synthetic data
All sessions

s-2164

Simulated shopper

Oct 28, 2026, 2:04 PM UTC · mobile · email · Merino 200 Base Layer Crew · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 250sExpanded shipping · Merino 200Expanded shipping infoDelivery 52%
  3. 356sViewed Driftwood 2PViewed a product pageDelivery 45%
  4. 459sExpanded warranty · Driftwood 2PExpanded warrantyDurability 42%
  5. 1m 23sLeft the store

Final guess

Durability42%
Fit
1%
Suitability
1%
Durability
42%
Value
1%
Delivery
19%
Choice
<1%
No clear doubt
35%
Why durabilityhow much likelier
  • Expanded warranty15.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.