Synthetic data
All sessions

s-2167

Simulated shopper

Nov 1, 2026, 4:56 PM UTC · desktop · search ads · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 247sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 18sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  4. 41m 32sCompare + Ridgeback 38LAdded a product to compareChoice 99%
  5. 51m 38sViewed Cairn MidViewed a product pageChoice >99%
  6. 62m 18sViewed Talus TrailViewed a product pageChoice >99%
  7. 72m 36sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 42sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 92m 58sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 09sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 45sImage 1 · Talus TrailViewed a product imageChoice >99%
  12. 124m 17sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 4m 34sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×48.6×
  • Opened the comparison ×257.4×
  • Returned to a product viewed earlier ×222.8×
  • Added a product to compare ×211.5×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.