Synthetic data
All sessions

s-2168

Simulated shopper

Oct 31, 2026, 11:32 PM UTC · mobile · organic · Lumen 400 Headlamp · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 252sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 29sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 62%
  4. 41m 56sOpened reviews · Lumen 400Opened reviewsSuitability 55%
  5. 52m 06sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 26sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  7. 72m 34sExpanded materials · Lumen 400Expanded materialsSuitability >99%
  8. 83m 07sExpanded materials · Lumen 400Expanded materialsSuitability >99%
  9. 93m 26sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  10. 103m 34sExpanded materials · Lumen 400Expanded materialsSuitability >99%
  11. 113m 57sBrowsed catalogBrowsed the catalogSuitability >99%
  12. 124m 32sViewed Merino 200Viewed a product pageSuitability >99%
  13. 135m 06sOpened reviews · Merino 200Opened reviewsSuitability >99%
  14. 145m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 156m 01sSearch “fast shipping”Searched for shipping / deliverySuitability >99%
  16. 6m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Expanded materials ×31.5×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.