Synthetic data
All sessions

s-2172

Simulated shopper

Nov 2, 2026, 7:43 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 17 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 351sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 54%
  4. 458sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeNo clear doubt 39%
  5. 51m 01sExpanded returns · Emberline 20°FExpanded returns policyDelivery 48%
  6. 61m 10sAdded to cart · Emberline 20°FAdded to cartDelivery 48%
  7. 71m 27sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 84%
  8. 81m 52sOpened reviews · Emberline 20°FOpened reviewsDelivery 79%
  9. 92m 06sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  10. 102m 46sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  11. 113m 03sSize guide · Emberline 20°FOpened the size guideDelivery 99%
  12. 123m 19sImage 1 · Emberline 20°FViewed a product imageDelivery 99%
  13. 133m 45sSize guide · Emberline 20°FRe-opened the size guideDelivery 61%
  14. 143m 51sSearch “tent”Searched the catalogDelivery 66%
  15. 154m 14sViewed cartViewed cart (saw shipping cost)Delivery 90%
  16. 164m 26sCheckout startedStarted checkoutDelivery 90%
  17. 4m 41sPurchased

Final guess

Delivery90%
Fit
10%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
90%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.