Synthetic data
All sessions

s-2173

Simulated shopper

Oct 27, 2026, 6:04 AM UTC · desktop · email · Cairn Low Hiking Shoe · 18 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 213sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 330sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 08sSorted: ratingRe-sorted the catalogNo clear doubt 48%
  5. 51m 46sImage 1 · Cairn LowViewed a product imageNo clear doubt 68%
  6. 61m 59sCompare + Cairn LowAdded a product to compareChoice 52%
  7. 72m 13sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  8. 82m 24sExpanded specs · Cairn LowExpanded technical specsChoice 82%
  9. 92m 50sOpened reviews · Cairn LowOpened reviewsChoice 55%
  10. 103m 30sReviews filtered: valueFiltered reviews by valueSuitability 36%
  11. 113m 37sExpanded specs · Cairn LowExpanded technical specsSuitability 77%
  12. 123m 42sImage 2 · Cairn LowViewed a product imageSuitability 84%
  13. 134m 07sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceSuitability 82%
  14. 144m 20sViewed Kettle TiViewed a product pageSuitability 82%
  15. 154m 46sAdded to cart · Cairn LowAdded to cartSuitability 82%
  16. 165m 10sViewed cartViewed cart (saw shipping cost)Value 56%
  17. 175m 31sCheckout startedStarted checkoutValue 56%
  18. 5m 54sPurchased

Final guess

Value56%
Fit
<1%
Suitability
44%
Durability
<1%
Value
56%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.