Synthetic data
All sessions

s-2174

Simulated shopper

Nov 2, 2026, 9:34 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 27sSearch “which tent”Searched to compare optionsChoice 88%
  4. 41m 47sSearch “fuel canister compatible”Searched for a use-case or specChoice 47%
  5. 52m 20sOpened reviews · Squall 2.5LOpened reviewsSuitability 55%
  6. 62m 56sOpened reviews · Squall 2.5LOpened reviews→ the store shows Built-For Answer hereSuitability 74%
  7. 73m 27sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 39sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  9. 94m 07sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 104m 40sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  11. 114m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 125m 16sViewed Cairn LowViewed a product pageSuitability >99%
  13. 135m 47sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  14. 146m 23sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierSuitability >99%
  15. 157m 02sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  16. 7m 10sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.