Synthetic data
All sessions

s-2176

Simulated shopper

Oct 31, 2026, 12:37 AM UTC · desktop · email · Squall 2.5L Rain Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 226sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 351sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 45%
  4. 459sViewed cartViewed cart (saw shipping cost)Value 44%
  5. 51m 20sRemoved from cart · Squall 2.5LRemoved from cart→ the store shows Value Breakdown hereValue 97%
  6. 61m 28sImage 1 · Squall 2.5LViewed a product imageValue 94%
  7. 71m 53sExpanded specs · Squall 2.5LExpanded technical specsValue 77%
  8. 82m 33sCompare + Squall 2.5LAdded a product to compareValue 78%
  9. 92m 45sCompare + Squall ProAdded a product to compareValue 61%
  10. 102m 52sSearch “deals”Searched for deals / priceValue 98%
  11. 112m 55sViewed Squall ProViewed a product page · Switched to a similar productValue 92%
  12. 123m 14sAdded to cart · Squall ProAdded to cartValue 92%
  13. 133m 53sViewed cartViewed cart (saw shipping cost)Value 99%
  14. 144m 04sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 4m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.