Synthetic data
All sessions

s-2177

Simulated shopper

Oct 28, 2026, 7:25 AM UTC · mobile · organic · Kettle Ti Stove Kit · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 257sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 31sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 44sExpanded materials · Kettle TiExpanded materials→ the store shows Built-For Answer hereSuitability 97%
  5. 51m 56sImage 1 · Kettle TiViewed a product imageSuitability 98%
  6. 62m 22sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  7. 72m 32sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  8. 83m 03sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  9. 93m 24sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  10. 103m 34sCompare + Kettle TiAdded a product to compareSuitability >99%
  11. 113m 49sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  12. 123m 53sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  13. 134m 09sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  14. 4m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×66.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.