Synthetic data
All sessions

s-2178

Simulated shopper

Oct 22, 2026, 11:08 PM UTC · mobile · organic · Kettle Ti Stove Kit · 12 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 352sExpanded shipping · Kettle TiExpanded shipping infoDelivery 54%
  4. 457sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 89%
  5. 51m 04sDelivery check · ZIP 62134Checked delivery date by ZIPDelivery 99%
  6. 61m 25sOpened reviews · Kettle TiOpened reviewsDelivery 99%
  7. 72m 00sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 09sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  9. 92m 27sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  10. 102m 41sViewed Ridgeback 38LViewed a product pageDelivery >99%
  11. 112m 47sAdded to cart · Kettle TiAdded to cartDelivery >99%
  12. 3m 10sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.