Synthetic data
All sessions

s-2179

Simulated shopper

Oct 30, 2026, 6:10 AM UTC · desktop · paid social · Ridgeback 48L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 01sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 12sExpanded materials · Ridgeback 48LExpanded materials→ the store shows Decision Helper hereChoice 62%
  4. 41m 29sOpened comparisonOpened the comparisonChoice 99%
  5. 1m 43sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.