Synthetic data
All sessions

s-2180

Simulated shopper

Oct 29, 2026, 5:11 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 22 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 06sAdded to cart · Merino 200Added to cartNo clear doubt 36%
  4. 41m 12sViewed cartViewed cart (saw shipping cost)Value 57%
  5. 51m 25sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  6. 61m 42sOpened reviews · Merino 200Opened reviewsValue 98%
  7. 72m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 47sOpened reviews · Merino 200Opened reviewsValue >99%
  9. 93m 25sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 06sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 124m 20sImage 1 · Merino 200Viewed a product imageValue >99%
  13. 134m 29sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 05sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 21sExpanded warranty · Merino 200Expanded warrantyValue >99%
  16. 165m 59sOpened reviews · Merino 200Opened reviewsValue >99%
  17. 176m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 186m 33sOpened reviews · Merino 200Opened reviewsValue >99%
  19. 196m 56sBrowsed catalogBrowsed the catalogValue >99%
  20. 207m 04sSorted: price ascSorted by lowest priceValue >99%
  21. 217m 44sImage 2 · Merino 200Viewed a product imageValue >99%
  22. 7m 57sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.