Synthetic data
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s-2181

Simulated shopper

Oct 20, 2026, 11:27 AM UTC · mobile · organic · Lumen 400 Headlamp · 10 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 258sAdded to cart · Lumen 400Added to cartNo clear doubt 36%
  3. 31m 03sCheckout startedStarted checkoutNo clear doubt 36%
  4. 41m 30sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  5. 51m 38sReviews filtered: deliveryFiltered reviews by shippingDelivery 86%
  6. 61m 54sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 93%
  7. 72m 06sDelivery check · ZIP 60466Checked delivery date by ZIPDelivery >99%
  8. 82m 24sBrowsed catalogBrowsed the catalogDelivery >99%
  9. 92m 27sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 2m 47sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.