Synthetic data
All sessions

s-2182

Simulated shopper

Oct 30, 2026, 7:50 AM UTC · desktop · email · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn LowViewed a product pageChoice 31%
  2. 220sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 348sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 37%
  4. 453sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 79%
  5. 51m 10sCompare + Talus TrailAdded a product to compareChoice 96%
  6. 61m 38sImage 2 · Cairn LowViewed a product imageChoice 95%
  7. 71m 51sBrowsed catalogBrowsed the catalogChoice 93%
  8. 82m 31sCompare + Cairn LowAdded a product to compareChoice 99%
  9. 93m 09sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 3m 22sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.