Synthetic data
All sessions

s-2183

Simulated shopper

Oct 31, 2026, 12:45 AM UTC · mobile · organic · Talus Trail Runner · 14 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Talus TrailViewed a product pageChoice 23%
  2. 255sExpanded shipping · Talus TrailExpanded shipping infoDelivery 53%
  3. 31m 29sOpened reviews · Talus TrailOpened reviewsDelivery 49%
  4. 41m 46sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 92%
  5. 52m 02sSearch “tent”Searched the catalogSuitability 88%
  6. 62m 22sExpanded specs · Talus TrailExpanded technical specsSuitability 98%
  7. 72m 39sDelivery check · ZIP 98379Checked delivery date by ZIPSuitability 78%
  8. 82m 55sBrowsed catalogBrowsed the catalogSuitability 73%
  9. 93m 28sOpened reviews · Talus TrailOpened reviewsSuitability 86%
  10. 104m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 20sSearch “delivery time”Searched for shipping / deliverySuitability 95%
  12. 124m 29sExpanded shipping · Talus TrailExpanded shipping infoSuitability 51%
  13. 134m 35sAdded to cart · Talus TrailAdded to cartSuitability 51%
  14. 4m 59sLeft the store

Final guess

Suitability51%
Fit
<1%
Suitability
51%
Durability
<1%
Value
<1%
Delivery
49%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.