Synthetic data
All sessions

s-2185

Simulated shopper

Oct 27, 2026, 7:55 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 18 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 240sSize 10.5 · Cairn MidSelected a sizeFit 81%
  3. 347sOpened reviews · Cairn MidOpened reviewsFit 90%
  4. 458sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  5. 51m 36sOpened reviews · Cairn MidOpened reviewsFit >99%
  6. 62m 08sReviews filtered: valueFiltered reviews by valueFit 98%
  7. 72m 38sOpened reviews · Cairn MidOpened reviewsFit 99%
  8. 82m 57sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 03sImage 1 · Cairn MidViewed a product imageFit >99%
  10. 103m 36sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 113m 58sOpened reviews · Cairn MidOpened reviewsFit >99%
  12. 124m 36sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 135m 15sOpened reviews · Cairn MidOpened reviewsFit >99%
  14. 145m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 156m 05sAdded to cart · Cairn MidAdded to cartFit >99%
  16. 166m 12sViewed cartViewed cart (saw shipping cost)Fit >99%
  17. 176m 30sCheckout startedStarted checkoutFit >99%
  18. 6m 48sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Selected a size12.4×
  • Opened reviews ×61.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.