All sessions
s-2187
Simulated shopperOct 25, 2026, 10:31 AM UTC · mobile · email · Cairn Low Hiking Shoe · 13 actions
abandonedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 129sViewed Cairn LowViewed a product pageChoice 31%
- 251sDelivery check · ZIP 47217Checked delivery date by ZIPDelivery 62%
- 31m 24sDelivery check · ZIP 21356Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
- 41m 55sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
- 52m 11sSearch “jacket”Searched the catalogDelivery 99%
- 62m 44sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
- 73m 18sExpanded specs · Cairn LowExpanded technical specsDelivery >99%
- 83m 39sAdded to cart · Cairn LowAdded to cartDelivery >99%
- 93m 43sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 104m 06sBrowsed catalogBrowsed the catalogDelivery >99%
- 114m 11sSorted: price ascSorted by lowest priceDelivery >99%
- 124m 27sDelivery check · ZIP 39375Checked delivery date by ZIPDelivery >99%
- 4m 52sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Checked delivery date by ZIP ×321.1×
- Expanded shipping info ×213.0×
- Viewed cart (saw shipping cost)2.5×
- Searched the catalog1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.