Synthetic data
All sessions

s-2188

Simulated shopper

Oct 20, 2026, 5:04 AM UTC · desktop · search ads · Ridgeback 38L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 238sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 28%
  3. 356sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 67%
  4. 41m 09sImage 1 · Ridgeback 38LViewed a product imageSuitability 61%
  5. 1m 35sLeft the store

Final guess

Suitability61%
Fit
2%
Suitability
61%
Durability
3%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
30%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.