Synthetic data
All sessions

s-2189

Simulated shopper

Oct 27, 2026, 2:15 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 239sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 347sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 87%
  4. 41m 13sExpanded warranty · Cairn MidExpanded warrantyDurability 98%
  5. 51m 38sExpanded materials · Cairn MidExpanded materialsDurability >99%
  6. 62m 06sExpanded materials · Cairn MidExpanded materialsDurability >99%
  7. 72m 45sOpened reviews · Cairn MidOpened reviewsDurability >99%
  8. 83m 20sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  9. 93m 36sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  10. 104m 04sOpened reviews · Cairn MidOpened reviewsDurability >99%
  11. 114m 13sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 4m 24sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.