Synthetic data
All sessions

s-2190

Simulated shopper

Oct 22, 2026, 3:49 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Cairn MidViewed a product pageFit 27%
  2. 249sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 01sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 39%
  4. 41m 23sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 62%
  5. 51m 35sExpanded materials · Cairn MidExpanded materialsDurability 85%
  6. 61m 45sViewed Talus TrailViewed a product pageDurability 79%
  7. 72m 22sOpened reviews · Talus TrailOpened reviewsDurability 89%
  8. 82m 46sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 3m 12sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.