Synthetic data
All sessions

s-2192

Simulated shopper

Oct 22, 2026, 10:00 PM UTC · desktop · email · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 11sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 31m 23sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 97%
  4. 41m 53sCompare + Talus TrailAdded a product to compareChoice 99%
  5. 52m 14sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 62m 37sImage 1 · Talus TrailViewed a product imageChoice >99%
  7. 72m 42sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 56sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 93m 30sSize guide · Cairn LowOpened the size guideChoice >99%
  10. 103m 38sSearch “boots”Searched the catalogChoice >99%
  11. 113m 56sOpened comparisonOpened the comparisonChoice >99%
  12. 4m 11sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.