Synthetic data
All sessions

s-2199

Simulated shopper

Oct 23, 2026, 9:28 PM UTC · mobile · paid social · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall ProViewed a product pageChoice 29%
  2. 220sImage 1 · Squall ProViewed a product imageNo clear doubt 30%
  3. 354sViewed Talus TrailViewed a product pageNo clear doubt 40%
  4. 41m 07sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  5. 51m 10sExpanded returns · Talus TrailExpanded returns policyNo clear doubt 72%
  6. 61m 25sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 58%
  7. 71m 54sBrowsed catalogBrowsed the catalogNo clear doubt 79%
  8. 2m 13sLeft the store

Final guess

No clear doubt79%
Fit
1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
1%
Choice
15%
No clear doubt
79%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.