Synthetic data
All sessions

s-2200

Simulated shopper

Oct 28, 2026, 10:43 AM UTC · mobile · paid social · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 06sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 29sViewed Driftwood 2PViewed a product pageNo clear doubt 68%
  4. 42m 09sSorted: price descRe-sorted the catalogNo clear doubt 88%
  5. 52m 14sViewed Squall ProViewed a product pageNo clear doubt 93%
  6. 62m 18sSize guide · Squall ProOpened the size guideNo clear doubt 87%
  7. 72m 47sImage 1 · Squall ProViewed a product imageNo clear doubt 93%
  8. 3m 08sLeft the store

Final guess

No clear doubt93%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
93%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.