Synthetic data
All sessions

s-2202

Simulated shopper

Oct 30, 2026, 11:20 AM UTC · mobile · email · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 22sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 37sReviews filtered: valueFiltered reviews by valueValue 83%
  5. 52m 16sOpened reviews · Merino 200Opened reviewsValue 79%
  6. 62m 50sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  7. 72m 59sBrowsed catalogBrowsed the catalogValue 99%
  8. 83m 05sImage 1 · Merino 200Viewed a product imageValue 98%
  9. 3m 35sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.