Synthetic data
All sessions

s-2203

Simulated shopper

Nov 2, 2026, 5:43 AM UTC · desktop · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Talus TrailViewed a product pageChoice 23%
  2. 214sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 346sSize 11 · Talus TrailSelected a sizeFit 42%
  4. 455sViewed Cairn MidViewed a product page · Switched to a similar productChoice 42%
  5. 51m 35sViewed Talus TrailViewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice 95%
  6. 1m 49sLeft the store

Final guess

Choice95%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
95%
No clear doubt
2%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.