Synthetic data
All sessions

s-2204

Simulated shopper

Oct 27, 2026, 6:42 AM UTC · mobile · search ads · Squall Pro 3L Shell · 10 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall ProViewed a product pageChoice 29%
  2. 258sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 31sSize M · Squall ProSelected a sizeFit 64%
  4. 41m 59sSearch “pack torso size”Searched for sizing / fit→ the store shows Fit Confidence hereFit 97%
  5. 52m 23sOpened reviews · Squall ProOpened reviewsFit 98%
  6. 62m 41sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 73m 09sAdded to cart · Squall ProAdded to cartFit >99%
  8. 83m 29sViewed cartViewed cart (saw shipping cost)Fit >99%
  9. 93m 33sCheckout startedStarted checkoutFit >99%
  10. 3m 44sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.