Synthetic data
All sessions

s-2206

Simulated shopper

Oct 29, 2026, 4:18 AM UTC · desktop · search ads · Ridgeback 48L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 05sCompare + Ridgeback 48LAdded a product to compareChoice 87%
  3. 31m 42sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  4. 42m 07sExpanded specs · Ridgeback 48LExpanded technical specsChoice 97%
  5. 52m 13sOpened reviews · Ridgeback 48LOpened reviewsChoice 90%
  6. 62m 45sSearch “which tent”Searched to compare optionsChoice >99%
  7. 3m 15sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.