Synthetic data
All sessions

s-2208

Simulated shopper

Oct 27, 2026, 3:29 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn LowViewed a product pageChoice 31%
  2. 245sOpened comparisonOpened the comparisonChoice 96%
  3. 31m 25sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice >99%
  4. 41m 46sCompare + Cairn MidAdded a product to compareChoice >99%
  5. 52m 16sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  6. 62m 53sOpened comparisonOpened the comparisonChoice >99%
  7. 3m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.