Synthetic data
All sessions

s-2210

Simulated shopper

Oct 29, 2026, 10:54 PM UTC · mobile · search ads · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 19sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 40sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 33%
  5. 51m 57sViewed Squall ProViewed a product pageNo clear doubt 46%
  6. 62m 11sOpened reviews · Squall ProOpened reviewsFit 29%
  7. 72m 19sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlierChoice 76%
  8. 82m 28sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 99%
  9. 2m 35sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.