Synthetic data
All sessions

s-2211

Simulated shopper

Oct 29, 2026, 5:50 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 229sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 332sOpened reviews · Cairn MidOpened reviewsSuitability 51%
  4. 454sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 82%
  5. 51m 25sSearch “fuel canister compatible”Searched for a use-case or specSuitability 87%
  6. 1m 39sLeft the store

Final guess

Suitability87%
Fit
11%
Suitability
87%
Durability
1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.