Synthetic data
All sessions

s-2212

Simulated shopper

Oct 28, 2026, 3:20 AM UTC · mobile · organic · Ridgeback 48L Pack · 18 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 66%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 231sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 351sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  4. 41m 20sReviews filtered: deliveryFiltered reviews by shippingDelivery 79%
  5. 51m 32sAdded to cart · Ridgeback 48LAdded to cartDelivery 79%
  6. 61m 38sOpened reviews · Ridgeback 48LOpened reviewsDelivery 69%
  7. 71m 48sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  8. 82m 09sExpanded warranty · Ridgeback 48LExpanded warrantyDelivery 90%
  9. 92m 22sCheckout startedStarted checkoutDelivery 90%
  10. 102m 54sSearch “free returns”Searched for shipping / deliveryDelivery >99%
  11. 113m 09sDelivery check · ZIP 23076Checked delivery date by ZIPDelivery >99%
  12. 123m 26sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 133m 57sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  14. 144m 10sOpened reviews · Ridgeback 48LOpened reviewsDelivery >99%
  15. 154m 22sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  16. 164m 30sViewed cartViewed cart (saw shipping cost)Delivery >99%
  17. 174m 43sCheckout startedStarted checkoutDelivery >99%
  18. 5m 09sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.