Synthetic data
All sessions

s-2213

Simulated shopper

Oct 22, 2026, 12:56 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 62%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Cairn MidViewed a product pageFit 27%
  2. 220sSearch “winter hiking boots”Searched for a use-case or specSuitability 59%
  3. 338sImage 1 · Cairn MidViewed a product imageSuitability 70%
  4. 41m 03sOpened reviews · Cairn MidOpened reviewsSuitability 82%
  5. 51m 38sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  6. 62m 06sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  7. 72m 33sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  8. 82m 49sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  9. 93m 02sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  10. 103m 38sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  11. 113m 48sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  12. 124m 24sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 31sAdded to cart · Cairn MidAdded to cartSuitability >99%
  14. 144m 38sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 154m 50sCheckout startedStarted checkoutSuitability >99%
  16. 5m 03sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×317.5×
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.