All sessions
s-2214
Simulated shopperNov 2, 2026, 4:47 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 120sViewed Driftwood 2PViewed a product pageDelivery 30%
- 246sViewed Lumen 400Viewed a product pageNo clear doubt 41%
- 31m 15sViewed Squall 2.5LViewed a product pageNo clear doubt 56%
- 41m 43sSearch “waterproof jacket”Searched for a use-case or specSuitability 61%
- 51m 59sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 94%
- 62m 09sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
- 72m 23sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
- 83m 03sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
- 93m 18sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
- 103m 35sBrowsed catalogBrowsed the catalogSuitability >99%
- 113m 59sViewed Ridgeback 48LViewed a product pageSuitability >99%
- 124m 32sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
- 4m 51sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs ×36.9×
- Searched for a use-case or spec ×217.5×
- Opened reviews ×21.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.