Synthetic data
All sessions

s-2217

Simulated shopper

Oct 29, 2026, 11:10 PM UTC · desktop · search ads · Squall Pro 3L Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Squall ProViewed a product pageValue 34%
  3. 339sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 04sReviews filtered: fitFiltered reviews by fitFit 74%
  5. 51m 38sSize M · Squall ProSelected a size→ the store shows Fit Confidence hereFit 97%
  6. 61m 49sSorted: ratingRe-sorted the catalogFit 97%
  7. 71m 53sOpened reviews · Squall ProOpened reviewsFit 98%
  8. 81m 57sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 16sSize L · Squall ProChanged size selectionFit >99%
  10. 102m 50sOpened reviews · Squall ProOpened reviewsFit >99%
  11. 113m 20sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 33sSize guide · Squall ProOpened the size guideFit >99%
  13. 134m 04sViewed Driftwood 2PViewed a product pageFit >99%
  14. 144m 21sOpened reviews · Driftwood 2POpened reviewsFit >99%
  15. 154m 39sReviews filtered: durabilityFiltered reviews by durabilityFit >99%
  16. 165m 13sExpanded returns · Driftwood 2PExpanded returns policyFit >99%
  17. 5m 40sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.