Synthetic data
All sessions

s-2218

Simulated shopper

Oct 31, 2026, 8:42 AM UTC · mobile · organic · Driftwood 2P Tent · 10 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 62%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 229sDelivery check · ZIP 50272Checked delivery date by ZIPDelivery 88%
  3. 352sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  4. 41m 26sAdded to cart · Driftwood 2PAdded to cartDelivery 98%
  5. 51m 52sCheckout startedStarted checkoutDelivery 98%
  6. 62m 20sViewed cartViewed cart (saw shipping cost)Delivery >99%
  7. 72m 38sViewed cartViewed cart (saw shipping cost)Delivery >99%
  8. 82m 46sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 05sCheckout startedStarted checkoutDelivery >99%
  10. 3m 17sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.