Synthetic data
All sessions

s-2219

Simulated shopper

Oct 28, 2026, 4:03 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Merino 200Viewed a product pageFit 22%
  2. 246sExpanded shipping · Merino 200Expanded shipping infoDelivery 52%
  3. 355sSearch “fast shipping”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 98%
  4. 41m 19sAdded to cart · Merino 200Added to cartDelivery 98%
  5. 51m 53sCheckout startedStarted checkoutDelivery 98%
  6. 62m 01sDelivery check · ZIP 50645Checked delivery date by ZIPDelivery >99%
  7. 72m 35sImage 1 · Merino 200Viewed a product imageDelivery >99%
  8. 83m 00sExpanded shipping · Merino 200Expanded shipping infoDelivery >99%
  9. 93m 31sDelivery check · ZIP 70053Checked delivery date by ZIPDelivery >99%
  10. 103m 39sDelivery check · ZIP 51588Checked delivery date by ZIPDelivery >99%
  11. 3m 44sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Searched for shipping / delivery38.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.