Synthetic data
All sessions

s-2220

Simulated shopper

Oct 24, 2026, 1:41 PM UTC · mobile · email · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 236sExpanded shipping · Lumen 400Expanded shipping infoDelivery 62%
  3. 31m 10sBrowsed catalogBrowsed the catalogDelivery 49%
  4. 41m 26sOpened reviews · Lumen 400Opened reviewsDelivery 58%
  5. 51m 34sReviews filtered: valueFiltered reviews by valueValue 42%
  6. 62m 08sBrowsed catalogBrowsed the catalogValue 45%
  7. 72m 28sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 82%
  8. 2m 51sLeft the store

Final guess

Value82%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
82%
Delivery
7%
Choice
<1%
No clear doubt
10%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.