Synthetic data
All sessions

s-2223

Simulated shopper

Oct 22, 2026, 5:18 AM UTC · mobile · search ads · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 248sExpanded shipping · Lumen 400Expanded shipping infoDelivery 62%
  3. 31m 19sImage 1 · Lumen 400Viewed a product imageNo clear doubt 52%
  4. 41m 45sAdded to cart · Lumen 400Added to cartNo clear doubt 52%
  5. 52m 21sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 81%
  6. 62m 39sViewed cartViewed cart (saw shipping cost)Delivery 92%
  7. 73m 08sImage 2 · Lumen 400Viewed a product imageDelivery 90%
  8. 83m 16sViewed cartViewed cart (saw shipping cost)Delivery 93%
  9. 93m 53sDelivery check · ZIP 31022Checked delivery date by ZIPDelivery >99%
  10. 104m 20sViewed Cairn MidViewed a product pageDelivery >99%
  11. 4m 41sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.