Synthetic data
All sessions

s-2224

Simulated shopper

Oct 29, 2026, 2:32 AM UTC · mobile · search ads · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Talus TrailViewed a product pageChoice 23%
  2. 247sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 354sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 79%
  4. 41m 01sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  5. 51m 23sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 30sExpanded specs · Cairn LowExpanded technical specsChoice >99%
  7. 1m 53sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.