Synthetic data
All sessions

s-2225

Simulated shopper

Nov 1, 2026, 9:09 PM UTC · mobile · search ads · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 02sViewed Driftwood 2PViewed a product pageNo clear doubt 49%
  4. 41m 16sCompare + Driftwood 2PAdded a product to compareChoice 85%
  5. 51m 33sExpanded specs · Driftwood 2PExpanded technical specsSuitability 59%
  6. 62m 11sImage 2 · Driftwood 2PViewed a product image→ the store shows Built-For Answer hereSuitability 61%
  7. 72m 34sViewed Cairn LowViewed a product pageSuitability 47%
  8. 82m 52sOpened reviews · Cairn LowOpened reviewsSuitability 77%
  9. 93m 27sImage 3 · Cairn LowViewed a product imageSuitability 75%
  10. 104m 03sOpened reviews · Cairn LowOpened reviewsSuitability 92%
  11. 4m 14sLeft the store

Final guess

Suitability92%
Fit
<1%
Suitability
92%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
5%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.