Synthetic data
All sessions

s-2226

Simulated shopper

Oct 31, 2026, 10:38 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 12 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Merino 200Viewed a product pageFit 22%
  2. 254sExpanded returns · Merino 200Expanded returns policyFit 38%
  3. 31m 31sSize M · Merino 200Selected a sizeFit 88%
  4. 41m 49sExpanded specs · Merino 200Expanded technical specs→ the store shows Fit Confidence hereFit 73%
  5. 52m 26sImage 1 · Merino 200Viewed a product imageFit 66%
  6. 62m 33sOpened reviews · Merino 200Opened reviewsFit 82%
  7. 72m 55sReviews filtered: suitabilityFiltered reviews by performanceSuitability 79%
  8. 83m 17sCompare + Merino 200Added a product to compareSuitability 94%
  9. 93m 57sOpened reviews · Merino 200Opened reviewsSuitability 95%
  10. 104m 29sSize guide · Merino 200Opened the size guideSuitability 63%
  11. 114m 55sAdded to cart · Merino 200Added to cartSuitability 63%
  12. 5m 16sLeft the store

Final guess

Suitability63%
Fit
37%
Suitability
63%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.