Synthetic data
All sessions

s-2227

Simulated shopper

Oct 29, 2026, 12:33 PM UTC · desktop · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Squall ProViewed a product pageValue 34%
  3. 31m 27sExpanded shipping · Squall ProExpanded shipping infoDelivery 48%
  4. 41m 41sDelivery check · ZIP 60235Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  5. 52m 06sExpanded shipping · Squall ProExpanded shipping infoDelivery 99%
  6. 62m 33sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  7. 72m 52sExpanded returns · Squall ProExpanded returns policyDelivery >99%
  8. 83m 21sExpanded returns · Squall ProExpanded returns policyDelivery >99%
  9. 93m 28sSize XXL · Squall ProSelected a sizeDelivery >99%
  10. 3m 57sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.