All sessions
s-2229
Simulated shopperOct 29, 2026, 11:39 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 234sViewed Talus TrailViewed a product pageNo clear doubt 32%
- 344sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
- 41m 13sViewed Cairn LowViewed a product page · Switched to a similar productChoice 51%
- 51m 20sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
- 61m 27sCompare + Cairn MidAdded a product to compareChoice 99%
- 72m 07sExpanded specs · Cairn LowExpanded technical specsChoice >99%
- 2m 31sLeft the store
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Added a product to compare ×211.5×
- Switched to a similar product8.6×
- Viewed a product page ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.