Synthetic data
All sessions

s-2230

Simulated shopper

Nov 2, 2026, 10:58 AM UTC · desktop · search ads · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Squall ProViewed a product pageValue 34%
  3. 354sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  4. 41m 30sOpened reviews · Squall ProOpened reviewsValue 47%
  5. 51m 43sReviews filtered: suitabilityFiltered reviews by performanceSuitability 92%
  6. 61m 58sImage 1 · Squall ProViewed a product imageSuitability 94%
  7. 72m 14sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Built-For Answer hereSuitability 77%
  8. 2m 42sLeft the store

Final guess

Suitability77%
Fit
1%
Suitability
77%
Durability
<1%
Value
7%
Delivery
<1%
Choice
3%
No clear doubt
11%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.