Synthetic data
All sessions

s-2231

Simulated shopper

Oct 21, 2026, 4:33 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 253sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 26sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 45sSorted: featuredRe-sorted the catalogNo clear doubt 46%
  5. 52m 09sExpanded returns · Cairn MidExpanded returns policyFit 40%
  6. 62m 35sOpened reviews · Cairn MidOpened reviewsFit 59%
  7. 72m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  8. 82m 52sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability >99%
  9. 93m 15sExpanded materials · Cairn MidExpanded materialsDurability >99%
  10. 103m 44sAdded to cart · Cairn MidAdded to cartDurability >99%
  11. 4m 00sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.