Synthetic data
All sessions

s-2232

Simulated shopper

Oct 20, 2026, 11:55 AM UTC · desktop · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 228sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 29%
  3. 31m 03sViewed Talus TrailViewed a product pageNo clear doubt 41%
  4. 41m 37sSearch “tent”Searched the catalogNo clear doubt 67%
  5. 51m 50sImage 1 · Talus TrailViewed a product imageNo clear doubt 83%
  6. 62m 04sOpened reviews · Talus TrailOpened reviewsNo clear doubt 47%
  7. 72m 25sReviews filtered: fitFiltered reviews by fitFit 90%
  8. 82m 30sSorted: featuredRe-sorted the catalogFit 86%
  9. 93m 09sSize 9 · Talus TrailSelected a size→ the store shows Fit Confidence hereFit 98%
  10. 103m 18sOpened reviews · Talus TrailOpened reviewsFit 99%
  11. 113m 26sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 3m 34sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.